CAROLINA GARCIA
Graphic Design
BRANDING
MARKETING COLLATERAL
POETIC VOICE
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BRANDING
The brand identity is rooted in the powerful concept of resilience, echoing Anamu's ability to thrive in adverse conditions. It also conveys the idea that everything has its place but needs to be appropriately applied. To align with the name's theme, the graphic moves across the page like a weed, not fully perceived as a single object on the page. It was executed as a simple line drawing vectorized in Illustrator in a single color to avoid drawing too much attention away from the content and to serve as an ever-present background.
The personal stationery design and logo are inspired by the Barcelona city grid, which gives them a unique and contemporary look. The design subtly hints at the client's real estate profession, adding a personal touch to the graphic. The use of blue color adds a sense of trustworthiness and professionalism to the overall aesthetic. The clean and minimalist approach to the design makes it both timeless and elegant.