CAROLINA GARCIA
Graphic Design
BRANDING
MARKETING COLLATERAL
POETIC VOICE
→ CV
BAOBAB
Baobab is a proposed residential development located in Nilo, Colombia, in the countryside. The community is named after the Baobab tree, which symbolizes life and positivity and invokes ideas of nature and leisure.
The project started with the design of the logo, selection of the font and color palette, and the development of diagrams, an urban plan, and renders of sample homes, all aligned with the central concept of the Baobab. Subsequently, a website and flyer were created using these materials to attract potential homeowners.
Elements produced: concept, branding, logo, website, flyer development diagrams, urban plan, renders
WEBSITE
PRIMITIVO
"Sintonízate con el planeta, el cuerpo y el buen sabor"
English translation: "Tune in to the planet, the body and good taste"
-Primitivo
Primitivo is a restaurant that specializes in serving nutritious and well-balanced meals made with natural ingredients. Its flyer highlights the vivid colors of the dishes and evokes an earthy feel. For the menu, a repetitive weave pattern and stone background were chosen to provide a grounding effect. This makes it reminiscent of "labores domésticos" and further accentuates the homemade, nutritious feel of the food.
STICKY
The flyer promoting the brand "Sticky" highlights its key features, including being 100% natural, a healthy option with zero added sugar. The aim was to raise brand and product awareness with visually striking elements.
The flyer portrays the transformation of a mango into the final product, a 100% natural fruit roll, with one-half of the image showing the mango and the other half showing the Sticky product.
The primary color of the image is the mango yellow, complemented by the red and green of the mango peel. Overall, the flyer successfully highlights the unique selling points of the brand. The vibrant colors make the flyer appealing to the eye and convey the brand's message effectively